11

Jan

Banning The Bounce

sports brasOk, so I know bra fitting is on the top of most women’s least enjoyable experiences list. But, are you also the woman that does not run on the treadmill due to the pain and embarrassment of breast bounce? Or maybe you feel a sports bra is unnecessary? Or is it that you just can’t seem to find a comfortable and supportive sports bra but you’re not sure why?

I have fitted over 10,000 women and I am yet to discover one sports bra brand that works for every-one, actually I don’t believe it’s possible. Women are made in delightfully different shapes so it’s more important to look at what style of sports bra works in harmony with your body.

So where does a girl start….Well if you are one of the many women who participate in high impact activities such as running, playing sport or aerobics who don’t wear a sports bra then this may just be your eye opener.

Why A Sports Bra?

· If your breasts aren’t well supported it can lead to breast sag. Why? Because your breasts are made up of tissue, fat and tendons – there is no muscle to rebuild. If your breasts are not supported with a good sports bra during exercise they will bounce, stretching these tendons. This is irreversible. 

· Not wearing the right sports bra can lead to neck, shoulder and back pain; more prevalent in women with a fuller bust.

· Studies have shown that not wearing the right sports bra can cause painful breasts, in fact 50% of women report this.

· Running strides are affected by swinging breasts, which increases stress on the body and leads to decreased performance.

And if that isn’t enough to scare the bejeebies out of you I have also witnessed bleeding and cuts and grooves in shoulders, back pain especially in women with a fuller bust, chafing, 2-3 bras being worn just to feel supported and worst of all…some women not participating in activity due to not finding the support they need. Not having the right sports bra can lead to lack of confidence and result in decreased performance.

The exact science of bra fitting….I don’t think so

Bra fitting is not an exact science. Any measuring tape system or online calculator used for bra fitting simply cannot be accurate; after all, our breasts are a volume not a straight line – so measuring a bust with a tape measure is like measuring a glass of milk with a ruler!

It’s not rocket science! However, because each woman is so different and there are no universal bra sizings, you will not necessarily be the same size every time you get fitted. And then there is… puberty, menopause, pregnancy, weight loss, weight gain… the changes to your size and shape can be many, but with a little help they can be managed.

Maxine Windram owns two specialty D-cup-and up lingerie stores. On her first marathon Maxine witnessed so much bounce she was compelled to create Brava Sport, the only specialty sports bra store in Australia. With a team of expert sports bra fitters, and an in store treadmill with video analysis, active women can now seek the right help. She can be contacted on 03 9596 1442 or visit www.bravasport.com.au

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