
About this episode
“The only way I’ve gotten here, where I am, is by working really hard… I want everybody to have a chance for exercise to change their life, and to do that, there’s a lot of hard work to do.”
Bobby Maximus was created from the need to be a person who can do anything. A person who has no fears, who stands out and stands for something big. But just like Superman is Superman with or without the glasses, it turns out that even when he puts the glasses on, Rob MacDonald is still a superhero.
When it comes to success, Bobby Maximus stands for something. In this episode we explore how his parents taught him about hard work, the impact he plans to leave on the world and the amazing story behind how he got that elusive blue tick.
There’s more to Bobby Maximus than being a real life superhero. Meet the articulate, generous, successful businessman behind the meat.
About the guest: Bobby Maximus
Former UFC fighter, ex-Gym Jones GM and author of The Maximus Body.
Episode transcript
Hello and welcome to the Your Revolution podcast. The Your Revolution podcast is a collaboration between Revolution, Personal and Performance Training in Melbourne and the Meeper Project. The purpose of the Your Revolution podcast is to inspire you on your mission of betterment. Each week on the podcast you’ll meet game-changers who have created extraordinary lives and you’ll listen to stories and lessons to empower you to make the changes necessary to your life. The Your Revolution podcast is committed to fitness, health, nutrition, mindset, community, education, empowerment and betterment and we hope that you can take what you learn here and apply it to your very own revolution.
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As well as this, Lalo and I would love to give away some shoes. erbacher. Then you’re going busy, stuck in the hamster wheel, barely making ends meet without the energy to do anything about it. And no idea where to start, even if you did. Six months ago, I started working with entrepreneur and systems coach, Jake Loonas, and the advice he gave me changed the way I do business and turned my life upside down. – The reason I chose the fitness industry is that a coach saved my life. Since 2014 I started what became a very successful business and unfortunately the better my business did the worse my health became.
I gained 35 kilograms and was on a fast track to dead at 50. I chance meeting with a coach called Mount Murphy turned that around and set my life on a totally different path. Unfortunately, fitness is a hard business to be in. It means early start some late finishes. It means sacrificing your personal time for the time of others. It means constantly giving away your energy for other people. And too often it means struggling to make ends meet prioritizing others over yourself and constantly chasing your tail but never getting anywhere.
My way of giving back is to take everything I’ve learned over the years in business and use it to save the lives of fitness professionals, to give you your time back, and to let you live your life on your own terms, and to make the money that you deserve. com and see how a systems coach can give you more time to do the things that you love. your evolution podcast. My name is Jane Urbacher and I’m your host. So excited. I’m hearing what do you call this room? This is the church of Bobby Maxwell. It’s not a garage. It’s the church.
You can’t park cars in here. I love it. The church looks a little bit different this year to last year because we’ve had a pretty key introduction into the world. Yes, we had a little baby. So now it’s filled with baby balls and he’s got a baby octagon. He has a place in the church, a very integral place I feel. But I’m here with the one and only I will introduce you as Bobby Maximus. Is he the one and only Bobby Maximus? Not my government name. No, but it’s getting closer. I feel like every time I see you there’s more things that are Bobby Maximus.
I call him Robert Johnwood. He’s one of my favourite people in the whole world, one of my absolute mentors, teachers, and I’m really happy to say he’s one of my friends. One day you will be a student of mine, I haven’t picked anything that I would be able to teach you in something yet, but we could think of something. It might be something, I don’t know, maybe a top nut, doing a top nut in your hair. You can teach me that. And in fairness, you could probably teach me to roll and ski too. I don’t know, you’re a bit of a weapon.
Just because I’m good at it, it doesn’t mean my techniques flawless. True. And see, this is the attitude that I absolutely love from you. And it’s that we can always be better. And something that is my, that I am just so in awe of is that you will never settle. You are not complacent at all. And I think that we live both of us you live here in the US and I and I live in Australia and we live in a society where so many people just rest on their laurels and get complacent and don’t keep learning and you are always looking around at how you’ve moved better in every single space and I think that that’s amazing So this is the second time I’ve had you on the podcast the first time I have to say I was more nervous this time.
This time I feel like I’ve spoken to you so much and spent so much time with you that I really… You’re more my friend now than a like, what’s the kind of word someone you put up there like on a big pedestal? Which you kind of would hate anyway. – Yeah, I don’t like that. Bobbi Maximus, we will talk about who you are and what you are in a second. But previously at UFC Fighter, you’ve been a cop, you’ve been a teacher, and now you’re the general manager of Jim Jones, which is one of my favorite places in the whole world, and organizations.
We’re going to talk a lot about that today. But what I really want to say about you is that your work ethic is absolutely like nobody else that I’ve ever met. And it’s a point of conversation with so many people. And I’ve heard you on a lot of other podcasts and a lot of people talk about it because it’s not just in the gym that you work hard and it’s not just that you’re big and strong and jacked but you can breathe like nobody else. You were on my team for a ski relay the other day and I was amazed at how the kind of intensity that you were skiing at and how quickly you recovered.
So it’s not just that you can lift lots of weights and you’re strong and hold your own at like Westside Barbell, but you can really, you can breathe and you can move. So you’re jumping today, you can jump like you’re amazing, but outside of the gym, you’re extremely focused on Korea. You’re an incredible dad and you’ve got one of my favorite women in the world as your amazing wife. And so I wanted to talk about today how you manage to balance all of that stuff, how you continue with that kind of work ethic and kind of what’s driving you moving forward.
So thank you so much for being on the podcast. Thank you for having me. My pleasure. And the podcast is called Your Revolution, like I said. And so I do want to talk about how you’ve changed the game in terms of your life and all the kind of turning points that you’ve had. So the very first thing I want to talk about is Bobby Maximus. So where did this idea of Bobby Maximus or where did Bobby Maximus himself come from? So it kind of grew over time. And to be honest with you, I’d like to tell you I had some master plan because it’s worked out really good, but that would be a lie.
When I was wrestling in university, my nickname eventually just became Maximus and then it became my fight name. So it was Rob Maximus McDonald. That was my moniker, if you will. And I had an old website when I was fighting called Ultimate Maximus. And it never sounded great to me. Like it always seemed like it was missing something, but honestly at the time it was just to try and get a few sponsors for fighting. Fast forward a little bit. And I was doing interviews for Men’s Health, interviews for Muscle and Fitness, interviews for some other publications.
My name was starting to get up there and I realized because I was into Googling myself to see where my rank was and all this other kind of stuff or business reasons that Rob McDonald’s a very vanilla plain name. Like there are, you’re from Melbourne. If you went and looked in the phone book, there’s 3,000 of them. And so I was kind of harder to find than I should be for my popularity. And there were people in my life at various points that had called me Bobby. And it’s somewhat of a softer name than Robert. You know, Bobby sounds like a cute little boy’s name kind of deal.
And so I put Bobby and Maximus together. The URL was available. com. And then I got the Bobby Maximus Instagram. And then I started dating with it. And it’s something that at the time I didn’t realize what a good business move it would turn out to be. But now most people know me by Bobby Maximus and there’s no one else with that name. And so if you’re ever talking, even to the point, just Bobby, can you name another trainer named Bobby? Like you can name, if I said Jillian, you’re probably gonna say Jillian Michaels.
If you said Bob, you probably think Bob Harper. But Bobby is kind of not not existed. Rich Froning from CrossFit, Matt, Matt Frazier, like Bobby’s just unique. So now even if people say, well, I was working out with a guy named Bobby, more often than not, people say, oh, Bobby Maximus. So it turned out to be a really good thing to differentiate myself and also to start getting more publicity because publicity I’ve learned is not just or popularity would be a better term of it. It’s something that doesn’t just happen to you.
You’ve got to work for it, especially in this industry. And so every tool you can give yourself to get further ahead. A unique name, a unique logo, a symbol, a podcast, you’ve got to it. – Yeah, totally. I think it’s really interesting that you brought that up because one of the main reasons I wanted to talk to you is I’ve been analyzing people around me for the last few months about likeability and this whole concept of likeability and I think that there’s this perception that the term likeable means agreeable and passive.
And I would have to say that you’re one of the most likeable people I’ve ever met and you just spelled out myth completely because you’re not passive and you’re not necessarily agreeable, you’re on your own path. And I think that something people don’t understand about likeability is it’s that you don’t sit on a fence and people like that about you. You stand for something. So I want to know, I really like that you’ve explained where Bobby Maxes came from. My dad’s name is Robert and everyone in his life has a different name for him.
There’s Rob, Bob, Bobby, depending on how, at what point in his life that they knew him. And to everybody that knew him when he was little, calling Bobby. So the idea that the term Bobby is like, it is a nice kind of un-intiminating name and then it’s followed by a ultra masculine, which is Maxes. So I really like that. – Well, and I have to suffer my image. – Yeah. – Because the reality is, there’s things people don’t think about. com. – Got it. – People don’t know how to spell your last name. – They don’t. – So why would you pick that?
– Exactly. com because people didn’t know how to spell apparel. And so even they have to switch. Nike doesn’t want Nike shoes, they don’t want Nike because it’s one more step people have to go to find their site. com. – That’s so interesting because Bully the Axumus, you can’t not spell that. – No, so here’s your name, right? So if you look at Jane Erbacher, you don’t want Project Row or Project Ski or the theme project. – Are you even gonna bring it up? – But whatever it is, but we talked about the confusion between theme project and the main project the way it was written before.
But the other thing you want to look at is how do you get your image out I guess to the masses and whether people want to admit it or not the insanely fit person the and if you were to name the top three fittest people in Australia they might respect me on a colleague level and they might want to come train with me on a colleague level, but I’m never going to monetize off them. And so how do I make myself more relatable to the common person? And if you see me with my shirt off flexing all the time, 240 pounds, I’m not the most relatable person at face value.
So by using something as simple as Bobby, it’s more relatable. And every step that I can take like that, whether it’s a picture with my lovely wife or my kids or even it’s really funny, I’m completely another tangent, I had posted a picture of me playing with Legos. And then another picture of me with Magic Gathering. ” And that job thinking started reading on. ” So now it’s become a regular part of my thing and I don’t post things that are fake. But I post things about my life every so often now that let people know I’m a real person.
Whether it’s a TV show or a soft moment at home with my kids because it does make me more relatable. Yeah 100% I absolutely love that somebody said that because I guess from a branding perspective you have done an incredible job with Bobby Maximus. It’s very clear I think from a branding perspective how well you’ve done with that but I do like this idea of relatability as well because one of my favorite things about you and I met you first in Fundamentals I was so amazed that you were so charismatic and so intelligent and I don’t want that to come across as the wrong way but I think that a lot of people don’t realise how seriously you actually take things that you do while you’re also having a great time with everything that you’re doing which makes you relatable.
You do love Lego, you love love like comics and you love Game of Thrones. Like you tell funny stories. Like you’re a really normal guy who just works really, really hard. And I love that. – And I don’t take a pence to it because I realize like we’re actually, you guys can’t see at home, but in the garage, there’s a bunch of pictures of me out. If I look at men’s health article I’m looking at right now, I look like a meat head. Like if you see me walking across a gym without a shirt, with a suffering type look on my face, you’re gonna have a certain image of me right away without getting to know me.
And I realize, rather than be upset by that, I’ve got to work to soften it or work to give people another avenue to relate to me with. Totally, but it works so well because it’s like when I showed up for fundamentals I knew that I had to show up with a game. Like I was ready to like actually show up. I wasn’t just you know, someone wasn’t just gonna pat me on the shoulder and say good try. It’s like I had to bring it to there and then it was really nice to be surprised with the fact that you were Robert Donald as well.
You were a really nice guy, but you weren’t going to let me get away with not performing, not what I could do. And that leads me into something that I really like about you and I’ve heard you talk about it a lot, but it’s the idea of having an effort over ability, effort over result. And you said it the other day when we were doing the 2K skipper time at the advanced and you said I would prefer you to hit a 702 and have done your absolute best not to be rolling around the ground being dramatic but have to have done your best then to hit a 658 and to have not have tried and I want to know where that kind of drive has come from for you.
You know a lot of it is because that’s how I’ve gotten somewhere in my own life. Like I teach through experience. And the only way I’ve gotten here where I am is by working as hard as I can because I wasn’t inherently good at a lot of things. I mean, I think I’ve always been bright and had a good head on my shoulders. But in terms of wrestling, in terms of working out, in terms of business, I’ve had to work for everything. And I don’t have a business degree. I didn’t learn this stuff in school. So anything I’ve learned about business I’ve had to read, I’ve had to ask questions, I’ve had to, in same thing with training, I wasn’t an athletic kid.
And so I’ve always just had a great result from working as hard as I can. And it’s something that seems to be one of the universal truths. Whatever movie you watch, whatever song you like, whatever book you read, there’s always a moral. And more often than not, it’s that if you work as hard as you can, good things will happen. There’s countless stories about that. And so that for me is the real journey with training. It’s not just the end result because most people are not going to be able to get champions. It’s using training I think is a tool to further your life outside the gym and the only way you can do that is by trying as hard as you can.
If that makes sense at all. If you kind of go in and coast you don’t get the psychological effect I want from the workout, you’re not gonna get life-changing results. You really gotta work as hard as you can. – 100%. And I really like that you are completely man-made. Like you’ve created a life that you live now from hardware, compressive errands, and consistency. And no one can take that away from you. And I know that recently you posted a picture of you with your shirt off. I’m pretty sure you did and I always have my shirt off.
But you talked about how you’re proud of what you’ve achieved and that your body represents that and it’s that you can’t cheat that kind of thing. And I think that what I love about that is how easily transferable that is to each area of your life that fitness you can always be better at but you should be proud of the work that you put in every single day, the time that you set aside. And if people are hating on that, then they’re not proud of what they’re doing. – We live in a society where people are somehow, it’s not okay to be proud.
And listen, it’s not okay to brag, it’s not okay to put other people down, but being proud of yourself, there’s nothing wrong with that. I remember a scenario, I’ll actually tell you a funny story. I was out with some people and there was a UFC fight. And I was with a group of people. And one of them said, “You look like you have done a martial art or fought. ” And I was just like, “No, I did martial arts as a kid, but that was it and I just let it go. Anyway, we were watching a UFC fight during the fight. Someone in the bar came up to me and asked for my autograph.
And then the whole table were like, why is he asking for your autograph? I actually fought in the UFC. Then the question started. When did you fight? What fights did you fight in? Like, why you tell us? Yeah, blah, blah, blah… I answered all their questions. I was polite Well, it came out later that I was bragging about being in the UFC and My response was you you motherfucker should be mad at me that I lied to you that I tried to hide it never mind that I just cordially answered your questions. And what I realized is it came down to their insecurity.
So people have this thing where they want to shine a negative light on you to make themselves feel better. There’s a quote I put up like blowing out somebody else’s candles,. Not gonna make your shine any brighter. And if you’re successful with your podcast, you’re gonna hear things from people. You’re lucky. You had help. You had money I didn’t have. People will put some reason on you. But if you’re proud of it and just answer their questions, they’ll also attack you for some character trait that’s unfair as well.
Because it comes from an in an in security that they didn’t do the work themselves. And so this is where I think this thing comes from where people do not like people that are proud of themselves, but it’s actually interesting. They don’t like a self assured proud person. They hate that person more than they hate the cocky, insecure person. Because they know that person’s insecure. ” When you’re self-assured and you love yourself, people really find it uncomfortable. And so it’s something people do when you’re genuinely proud, they try to put you down.
It’s really interesting because I’ve spoken a lot about this the last couple of months because since being in the US it’s become a lot more stark that culturally in Australia we have this tall puppy syndrome. So you’ve probably heard of it. So basically it’s based on this idea that if a puppy’s horse grows too tall in the field the other puppies will cut its stem and bring it down to size. is And the interesting thing is that I definitely find it less apparent in the US, but still… Oh, it’s still there. The Japanese proverb for that is the tallest blade of grass gets cut first.
That’s the same. And it does happen here, but it’s only if you’re genuinely proud of yourself. That’s what people have a hard time with. And they’re actually not… It’s interesting. They’re actually not jealous of your podcast. They’re not jealous of Project Roarski. They’re not jealous that I run Jim Jones. They’re jealous that you have some form of happiness that you seem content. So they could be equally jealous if you worked at Target and you loved your job. If you worked at Walmart and you worked your job, if you were a mechanic mechanic and you loved your job It doesn’t matter what your role is or you used to stay at home mom and you loved your job.
Yeah, they’re jealous that you found Happiness. Yeah, not jealous of what you actually have or you’ve done. Yeah, how do you deal with that? Oh I Try to a ignore it or be used it is motivation. Yeah, so when people hate me for no reason, I don’t let it work me up. I actually shouldn’t say that. There are times it does, if I’m being honest, it hurts my feelings. It bothers me. But I’ve learned to either just ignore it or then use it as positive motivation. And I do take some delight in the fact that somebody hates me for doing well.
And for me, I use it as a measure of success. Because if somebody doesn’t hate you, you’re not successful enough. And so I actually had an incident where somebody made a fake account called Bobby Minimus made fun of me, said all kinds of awful things. And a lot of people were like, how does this not really upset you? And I’m like, no, I’m at the point where I’ve got a fake profile and I’ve got a blue check mark on Instagram now because they had to verify me because people were impersonating me. Like I finally reached a certain level of success and there’s two ways to look at that.
And I think that for everybody, it comes along with the job. So if you’re the best sports star in Australia and you’re making millions of dollars a year, there’s a certain something that goes along with that and you know that. You signed up for it. It just means you were out. – Totally. Yeah, it’s interesting because that takes me back to my point on likability is what makes somebody more likeable I think in like with true genuine likeability is when they are self-assured and when they don’t let like that other people don’t like them and they’re okay with it because it was funny we had a really great conversation about this a couple of months ago and you can’t be some of the best business advice that I’ve ever had and I’ve done a lot of work on business and what you said to me was show people how much you love your life and that was it and it was like and from that was born a lot of the things that I’ve now created because I do genuinely love my life and the last couple of months I spoke to you because I was like I’m getting a bit of like hate and I’m getting a bit of criticism and it’s you know part of me is kind of taking a little bit of delight in it because I’m like if you can be bothered hating me then I’m obviously doing something that’s like you know setting me apart but I really respect that about you and I think that that’s what makes you more likeable and relatable too.
Well the other thing too is what are you going to do take it personally? Totally. Like my self-existence or my self-assuredness or my happiness shouldn’t be based on what other people think or what other people say. Now I work with my sport psychologist Brian Kane a long time on this and the 10 most damaging words in the English language are what will other people say and what will other people think. Because at the end of the day, does it matter? Like as we look out the garage right now, does it really matter what those neighbors who I’ve never said more than five sentences to, does it really matter whether they make my truck or not, whether they like my wife or not, whether they hate that my garage opens up and there’s a gym inside or whether I’m lifting weights in the driveway, does it fundamentally alter my life and it does it because when the garage gets closed and I go inside they’re non-existent.
And so that’s not to be me but my value of self-worth isn’t based on what other people think and I think that’s a really dangerous way to live. I think there are people who live that way and you’ll never be happy because there will always be somebody who doesn’t like you because you have red hair. Who doesn’t like you because your seminar is more successful than theirs or they just don’t like your Australian accent. And there’s nothing you could do about it. Usually it’s a reflection on them, not you. Totally. I just love it.
I want to know what Bobby Maximus stands for. Like what does he believe in? And this isn’t real, but I want to know about Bobby. No. – It’s like eating, gaffes. – No, honestly, Bobby Maximus is about working harder than everybody else. That’s all it is. It’s transforming yourself, your normal self, into something special, into something unique, reaching beyond your limits through hard work. So you can almost look at it as Rob McDonald is so much shy, not athletic, not the most successful guy in all walks of life, but I almost hear the power of hard work transform into Bobby Maximus.
And then that becomes my own personal superhero. Like I have my own logo, I have my own thing, and it’s almost like I believe that person can do anything. And I think everybody needs their own personal superhero. ‘Cause as kids, we all admired Batman, Wolverine, Superman, Spider-Man, growing up. And I think we lose that and you can be your own superhero. – Yeah, I absolutely love it. What is “Boeing Maximus”‘s main superpower then? Just hard work? – Hard work. – Yeah. – Because that’s the best superpower there is and it’s funny where even in the comic books, whether it’s Superman, Spider-Man, Batman, there’s always some story about how they lose their powers.
– Yeah. – And they have to work really hard or overcome their fears. Or the obvious one is when Superman’s given Kryptonite. And he becomes human, but they still have to somehow save the day or try. And they never give up. And there’s always that lesson in these things. And I think that’s where it’s really at. Absolutely love it. I want to talk about Jim Jones. Yep. What is Jim Jones? Jim Jones, it’s evolved over the years to be honest with you. But the real value in Jim Jones is it’s a community of like-minded individuals that have come together to make each other better.
And it’s an online worldwide community. And I say online, but it’s more than online because obviously we have a more than an online relationship. And you and my wife have more than an online relationship. And you and the other seminar instructors have more than an online relationship. But it’s this worldwide community where people can find inspiration in others, people can motivate others, people can lift each other up as opposed to tearing them down and all for being better in real life. And so one of our big mandates is we’re not just training for training sake, we’re training to be better in the real world.
And that does not mean that training secondary to your actual task or your real world goal. Training actually is primary because it allows you to accomplish that real world goal. So if you want to be a better father, I think training can help you do that. If you want to be a better mother, training can help you do that. You want to be a better business person, training can help you do that. You want to be the best athlete in the world. Well better mother training can help you do that you want to be a better business person training Can help you do that you want to be the best athlete in the world well obviously training can help you do that And so we use training as a platform to build ourselves into more in a very supportive community I love it and who do you feel Jim joins is for is it for incredible athletes is it for no?
It’s it’s honestly it’s for everybody. And I say this with Jim Jones, and I say this with my book, that if you were to get the philosophy section from my book, or you were to get the philosophy section from Jim Jones, I think it could apply to everybody. You know, if you could distill it down into a children’s book, it would apply to a four-year-old, because it’s all all the same lessons and so I think everybody on the planet could benefit from it somehow and I do think everyone on the planet could also benefit from some exercise.
You know they talk about active living you don’t necessarily have to be a world-class athlete but walking can change your life. Kids playing outside can change your life or mold it into a better future. I came along to your Maximus body so the book that you’ve just released which is awesome and I have copies for everybody but I came along to your Maximus body seminar which I absolutely loved and you talked about I remember so much that you talked about that day because I went along thinking I know a lot of the things you talked about I’ve heard you speak there taking notes, I was like, he’s still got one to tell me.
But it was interesting you talked about one of my favorite things you said was about how if you walked for an hour and a night with your wife or your husband, by the end of the year you will have done something like 50. – 38 marathons. – 38 marathons. And so what you just said then about Jim Jones and exercise being for everyone is it’s so easy to adopt movement into your life and you talked about the flow and effect of simply walking with your partner in the nighttime. You can spend time together, you can actually move, you won’t be sitting on the couch eating junk food, all these different kind of flow on effects that people don’t realize exercise from reading to their life.
I want to talk about your book. What was your main goal with that book? – You know, my main goal was to try and educate people, and this is gonna sound really corny, but I wanna change the world somehow. I mean, we have a very short time on this planet. I really hope that I leave some type of legacy or some type of mark on people. And I lost my dad when I was 20. And it was incredible to turn out for his funeral. Almost everyone in town came. And the stories I heard about my dad were how he would go out and give lesser privilege people Christmas presents on Christmas morning because he was part of a charity.
He helped everybody. He was nice to everybody and kind to everybody. And everybody from all walks of life had a kind story about how my dad had affected them on a positive way. And it’s stuff I still hear. And so I realized that in a way my dad kind of lives on through those stories and the way he touched other people and it’s something that I want to do and not just give people something but really positively affect change in their life and I realized that my dad did that on a small town level that everyone in my small town loved my dad and they actually said that when he died like there was a big hole left in the town like it just wasn’t the same.
I think there’s a lot of people like that across the world. But if you want to affect worldwide change, you need a platform. And so I want a book, I want a movie, I want a DVD, I want a series on Netflix, I want a YouTube channel, because that way I can affect that many more people. ” Like,’ve, I’ve, if that’s the only thing I ever do, I’ve done something good. And then there’s people who email and said, I was in a depression. I found your book. It really helped me. I’m a better husband now. That to me is worth more than anything.
And so I want to hopefully have that effect on everyone to some level. And so the goal of the book was to help get word out there because you can’t I can’t just do it from this garage. Yeah. Sorry, the church. I can’t just do it from the gym because there’s only so many people I can I can reach her I can touch them. So I want to somehow transmit that to the entire world. And the book is a start. And I think that it’s interesting because so many people talk about that as in they want to change the world, they want to impact change and make a difference.
And they are sitting in their garage hoping for it. Like it’s they are just talking about it. – Hope doesn’t get you far. Like you can hope all you want but it’s not going to make your podcasts get better. – Totally. – Like go to bed every night, get on your knees, pray. I hope my podcast gets more downloads tomorrow. Yeah, it doesn’t work. And so you got to show up. You got to do the work. You’ve got to do these things. And so writing a book was a massive undertaking, but it’s been worth it because now I can give you a copy of the book and you can give it to somebody and hopefully they are positively affected by it.
And then that person recommends it to another person and another person and another person and the result of that can be pretty tremendous. – Totally. And I think that it’s amazing having experienced what you do in terms of educating and bringing out the best. I would say that what you do is you enable people to believe that they can do it in some way and it’s something that is like it’s something that you can’t explain how you actually do it but I remember when I came to Fundamentals and you I was in a terrible business situation I was I was carrying too much weight I was extremely stressed and the moment that it happened for me with you was the 60 second black because you just looked at me and you just told me exactly what I needed to do.
And the fact that you believed that I could do it when I didn’t, and then I did it. I was like, oh my God, that was me. But you brought it out. So it’s an incredible thing to experience that firsthand with you. And I’m really grateful for that. I want to talk very briefly now just about Rob McDonald and I want to talk about if you feel like there’s been any turning points in your life that have really sick your life in a certain direction. Yeah, there’s been a few. One honestly would be when I got my collarbone broken when I was in grade nine when I was beat up by some some bullies.
Because that got me into wrestling and wrestling really changed my life. I mean, if it wasn’t for wrestling, I don’t know if I ever would have gotten to weight training. I don’t know if I ever would have gotten to physical activity, so I wouldn’t be here. The death of my dad was a turning point. And it’s one of those things that if I could go back and change it I would in a second Because I miss my dad he was my best friend But I also don’t know how that would change how I am now Because a lot of things that I fundamentally believe in were formed through that pain through that what I went through with that The birth of my son was a huge one.
And I, you know, actually the birth of my two sons, because when you have kids, your life changes, your perspective changes. You’re responsible to something frankly much bigger than yourself. And I have two beautiful kids that matter more than me. And a lot of people say that you don’t know what love is till you have a kid and you don’t. You can love your spouse, you can love your girlfriend, you can love your boyfriend, you can love your job, but you give your life for your kid, you know, harpy. And so kids are a turning point and honestly meeting my life, Lisa, that’s been a huge turning point for me too, to actually have a real partner.
You know, somebody who supports me, somebody who lifts me up, somebody who challenges me on all my bullshit, who doesn’t just settle for the status quo either. And so that’s been a major turning point. And you could look at my success in the last three years, and that’s also correlated when to the same time that she came into my life. And That’s not a coincidence. And so those should be the main turning points in my life. And it’s funny because people will often say they have one turning point. I don’t think that’s true.
I think you have multiple turning points throughout your life and lessons that you either learn from or you don’t. – Something I love is that you haven’t used any of those struggles or whatever you want to define it as a reason to hold you back. But each of them have been a reason to do better. And I’ve heard the story like I’ve heard that you weren’t bullied in school which since knowing you now I’m like how did that even happen? That was an incredible drive for you to then use physicality and use fitness to make yourself more confident.
And I also see what the incredible impact Lisa’s had on your life and how one of my favorite things about you is how much you love her and how open you are about that. And I think that your dad, losing your dad when you’re 20 has been such an important reason to why you’re so involved in your kids’ lives. And you have to be one of the best dads I’ve ever seen. And I love, know that you are, I love those kids so much and I can just see how much they absolutely adore you and it’s really cool to watch on. So that’s pretty much everything that I wanted to talk to you about.
– Totally hammered that up. – It was, you were so great and I really appreciate it and stay tuned everybody because we’re gonna be running some fundamentals and intermediate seminars for Jim Jones in Australia. Yeah, and actually for those of you that know, Jane is one of our seminar instructors in Australia. And so one of the things that we’ve struggled with is how to get this out because I want to help everybody in the world. How to get the message out. And we have to find other great people to teach. And we named Jane and Nathan Teapo to be our instructor team in Australia.
And’re people that you know if I had the choice to go to a Bobby Maxima seminar their seminar I would probably choose theirs because they’re people I respect and admire and then I’ve worked with otherwise I wouldn’t have named them seminar instructors and so it’s I’m really looking forward to what you two are gonna do in Australia and kind of usher in a whole new generation of Jim Jones people. So I’m super excited about that. – Future is so exciting. I can’t wait. And I can’t wait. Good luck. You’ve got the World Championship this weekend.
– I do. Did you just do something I’m trying out? I haven’t competed in a long time. Let’s try that out. – That’s so awesome. – And then you’re doing that. – Yeah. You know what? It’s just gonna be fun. It’s just a way another way to test myself. I retired from fighting a long time ago and and it’s something that I’ve been doing it again and I just want to compete and I think it’s a good lesson to teach the kids to yeah that their dad’s actually doing something totally putting himself in an uncomfortable position. That’s one thing I did didn’t ask me what’s next what?
What’s coming up in the next six to 12 months for Boeing Maximus? Jim Jones, Rob McGov. – Honestly, to try and build those brands as big as I can. – Yeah. – And yeah, part of it is there’s some selfish reasons there too because you talk about that drive to wanna take care of your family and your kids and things like that. But from a bigger perspective, I have realized that if you wanna help more people,, you need a bigger platform. And you have to build that platform. No one’s going to build it for you. And so I want to turn Jim Jones to a household name.
I want Bobby Maxins to be a household name. And in a good way, not a notorious way, not a TMZ, but there’s anything wrong with TMZ. But I want everybody to have a chance for exercise to change their life. And to do that, there’s a lot of hard work to do. – Thank you so much. – Thank you, and I apologize about the noise, but you actually do know, because of the thunder and the cars driving by, that you’re actually in my garage. – I have a little kitchen for him. – The church, we’re actually here. – We’re actually here.
– We’re here for the blue clouds out there. I think it’s gonna be goldstone with ice mountain. – That’s probably right. – Thank you. – Thank you for listening. Bye. – Thank you. (upbeat music)
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